Engaging early and often

Running a business demands that you get the most mileage out of every service you’re connected to. For Merchants around the US, that means taking advantage of the benefits that come with accepting card providers like American Express.

To help Amex connect with Merchants and encourage them to take advantage of the benefits of accepting, we crafted an email campaign in an agile environment designed to meet them where they were.

Client:

American Express

Project Type:

Email Campaign

Fellow Creatives:

Richard Smith, ECD

Ann Hintze, ACD – Design

Daniel Veltri, ACD – Copy

Courtney Capone, Senior Designer